Helping You Stand-Out With Promotional Products

Our name, Next Play, was birthed because of our respect for Coach Mike Krzyzewski and the Duke Basketball Program.  For some of the same reasons this phrase is important and valuable in basketball, it too is important and valuable in business.  As Coach K said,


“In basketball and in life, I have always maintained the philosophy of ‘next play.’ Essentially, what it means is that what you have just done is not nearly as important as what you are doing right now. The ‘next play’ philosophy emphasizes the fact that the most important play of the game or life moment on which you should always focus is the next one. It is not about the turnover I committed last time down the court, it’s not even about the three-pointer I hit to tie the game, it is about what’s next.

To waste time lamenting a mistake or celebrating success is distracting and can leave you and your team unprepared for what you are about to face. It robs you of the ability to do your best at that moment and to give your full concentration. It’s why I love basketball. Plays happen with rapidity and there may be no stop-action. Basketball is a game that favors the quick thinker and the person who can go on to the next play the fastest.”

One of our goals may not be to win a National Championship, but it is to make sure our customers are satisfied. This can only happen if our team stays focused on the “next play” of executing our customers order. And that's why we received the Dick James Small Business of the Year award in 2015. 
There is an additional parallel to the Duke Basketball Program in that everyone on our staff is “an athlete.”  We love competing.  We believe sports have, and continue to shape us into good workers.  We believe true athletes…
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Achieve Goals

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Understand the Value of Teamwork

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Demonstrate Leadership

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Can Execute Strategy

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Refuse to Lose

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Practice Fundamentals

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Perform Well Under Pressure

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Are always ready for the Next Play!

Our Mission

Next Play exists to SERVE


    by helping them to achieve success through effective promotion of their brand.


    by helping them to achieve success through effective promotion of their promoting their spiritual, relational, and financial growth.


    by fostering success through mutually beneficial partnerships.


    by seeking its well-being and improvement.



As with any great team, our owners are intimately involved in the business of serving you. We couldn’t be more proud to work with this team, serving these clients and our community, backed by these suppliers. Relationships make the difference in providing what’s next, and it is our pleasure to work side by side with all of you!


Located in Covington, GA, we specialize in both promotional products and corporate apparel (see our Next Play 8 Product Lineup). We serve corporations all over the US and even provide warehousing and fulfillment.

Ready to Get the Best in Branded Products and Apparel?

Our Promotional Products Experts Are Here to Serve


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